“The Serial Entrepreneur that’s always a step ahead
Some folks have a knack for seeing the future. Alex Vratskides is one of them. Way before the world went mobile-mad, he was already in the game with ad-tech pioneer Upstream in 2001. Fast forward to 2012, and he’s at it again, pioneering with Persado, an AI tool that ensures marketers nail their messaging every single time.
The genesis of Persado can be traced back to 2012 when Vratskides and his colleague Assaf Baciu, while at Upstream, noticed the power of words in shaping a campaign’s success. This realization sparked the idea for Persado. Their mission was to use machine algorithms and computational logistics to craft the ultimate marketing message.
Initially, Persado fine-tuned existing messages. Now, it’s a wordsmith in its own right, crafting messages from scratch based on client parameters.
If you’re thinking Persado sounds like GenAI, you’re spot on. Before GenAI became a buzz-word, Persado was already in the arena. Today, it stands as the only Motivation AI Platform, enabling hyper-personalized communications on a massive scale. It’s not just about crafting messages; it’s about motivating action. Brands like Ally Bank, Dropbox, JPMorgan Chase, and Verizon have tapped into Persado’s magic, reaping the benefits of its precision and personalization.Yet, for all his visionary prowess, Vratskides knows that a dream without a team is just a mirage. His secret sauce? Always hiring people smarter than him. This philosophy has been the bedrock of his ventures, solidifying his reputation as a serial entrepreneur par excellence.”