Aspa Lekka, a Co-founder and former COO of JOKR, has played a key role in establishing the company as a significant player in the Quick Commerce industry. Now serving as an Executive in Residence at Alpine Investors, a $16B private equity firm renowned for its people-centric approach to investment, she concentrates on the software arm (ASG), which specializes in investing in vertical SaaS companies across the US, Europe, and Australia.

Founded in March 2021 in New York, JOKR quickly built a strong network of suppliers. The company has also been one of the fastest unicorns in history, with a valuation of $1.2 billion in October 2021, just nine months after its launch in the US and Latin America. JOKR aims to enhance the shopping experience by making it more efficient and enjoyable, emphasizing the value of consumers’ time. Aspa Lekka’s contributions have been essential to JOKR’s growth, positioning it as an innovative leader in the Quick Commerce sector.